Marriage Statistics
Marriage was devised in the past to keep a check on immoral conduct in society. Traditional people cherished their marriage all their life and attached several religious values to it. They nurtured their relationship to strengthen the marital bond between them and passed on the same values to their children. They strongly believed in the sanctity of their marriage. However, the concept of marriage has undergone a sea change over the years and people today marry for practical purposes. Marriage statistics reveal that marriages no longer last for life. The "until death do us apart" syndrome is no longer valid. Some marriages may survive for a few years, while some die off within a few months of marriage.
In spite of the rising number of divorces, people continue to get married. Marriage statistics suggest that most divorced people get married again. In fact, there is a steep rise in the number of single parent families who raise their children on their own. Statistics also suggest that after a divorce, children generally stay with their mothers.
Although most people relish the idea of a steady marriage, very few are willing to work towards it. Difference of opinion, financial independence, and reduced tolerance levels lead to marital disputes. People get bored of their spouses easily resulting in lack of communication between the couple.
Surveys reveal that owing to the growing number of divorces, there is a considerable drop in the number of marriages. Many men are scared of the financial damage that may result from divorce and alimony. This has led to the new trend among couples, which is "live-in." This form of relationship fulfills the physical needs of partners and offers companionship as long as they are in the relationship.
The modern society is very accepting and offers freedom to individuals to lead the kind of life that they like. Many individuals enjoy the physical company of their own sex. This has led to several gay and lesbian relationships that have wrecked the institution of marriage.
Marriage provides detailed information on Marriage, Marriage Counseling, Marriage Problems, Marriage Licenses and more. Marriage is affiliated with Family Marriage Counseling.
Make Up Tricks For Women 40 Years Plus
As we enter our mid-life years, the application and make up tricks for women 40 yrs plus become more necessary. We want to take years off our age as well as ensuring that our appearance portrays the smart, confident, savvy woman that we are.
Discover how to use make up tricks to make the most of your face, and also get the most out of your cosmetic bag.
Ensure you face is prepared with cleansing and moisturizing.
Dark circles under eyes Mix concealer with your light foundation and gently pat then spread over the darker areas.
Dark shadows on the inside of the nose bone dot then smooth concealer there will take 5 years off your age.
Eye bags dot concealer and smooth underneath the bags to disguise the shadow. Use a lighter foundation over the puffy bags themselves.
Double chin dust bronzing powder under the chin with a large soft brush. This works wonders in concealing double chins and jowls that occur as we age.
Lack of eyebrows use a matte finish, waterproof brow or eye pencil that matches your hair colour to draw on the sparse portion of your natural brow. Never use black eyebrow pencil.
Dull eyes Before applying cosmetics, get out a bottle of Visine. A few drops will restore the whites of your eyes that often lose their brilliance as we age. Removing redness from the eyes instantly freshens up the whole face. Use a glossy acrylic-based mascara to add shine.
Tired eyes use softer shades of eye shadow in peach tones (not pink) and add blusher to move the focus away. Lightly shade the area just above the arch of your brow with a nude liner and blend, to subtly light up your face and create the illusion of higher brows and lids.
Puffy eyes place cold compress on eyes for a few minutes prior to adding make up. Use softer shades on eyelids with a little darker tone in the crease of the eyelid.
Small eyes use a lash curler after applying mascara to give the appearance of bigger eyes.
Thin lips Use a lip plumping primer before applying lipstick to add volume. Do not use a pencil outside the natural line of your lips as close-up it shows and is not attractive. Soft matte lip colours in pink, berry, coral or peach shades will make your lips fuller. Dab the middle of your lower lip with a bit of silver or gold lip gloss for creating the illusion of fullness.
Bleeding lipstick outline lips with a lip pencil or preferably use a stiff bristled brush and blush to line the lips before applying a non waxy or semi matte lipstick.
Colour choices - be soft and subtle in the choice of makeup and colours for the youthful look. To ensure foundation is the correct colour for your face, test on the inside of your wrist.
The above make up tricks for women 40 yrs plus will help conceal their age effectively and look young forever. Choose colours wisely, apply confidently and discreetly and you will be gorgeous.
Danette Hibberd,
Wellness Coach -
Total wellness for women 40 yrs plus encompassing all anti-aging aspects in beauty, nutrition, emotional and physical areas through inspiration, motivation and education.
http://www.fabat40.com
Media Coaching Critical to Book Marketing and Book Publicity
Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And its sad but true that an interview does not automatically generate sales. Effective interviews generate sales; ineffective interviews merely produce idle talk.
The author who can generate sales from a television or radio interview is the author who knows how to relate to the specific audience listening to that show. A book is sold when one listener clicks with an author because there is recognition of a common need or experience. Multiply those clicks of recognition, and you multiply sales.
The challenge for all book marketers is that authors are skilled in interviewing other people; they are not skilled in being interviewed themselves. The skills needed to generate sales from interviews are best obtained through media coaching or media training.
Media coaching will give authors the skills to learn how to use the media, not just to convey your message but to compel people to buy your book. As a book marketing expert, I can pitch an authors story and line up a TV or Radio interview. But most authors wont be able to amaze listeners and compel them to buy without being trained by a media coach.
A media coach will show authors how to leverage interviews to create book sales, how to feel more comfortable on air and how to relieve the stress and anxiety that can come with interviews. A good media coach also will teach the secrets behind creating effective sound bites conveying the benefits they would get by buying the book.
Specifically, a media coach will reveal tips and let you practice these tried and true techniques, including:
How to control the interview
How to insure your message will be effective
How to employ bridging techniques to get back on track
How to deal with pitfalls that come up during an interview
How to answer the tough questions
How to look your best on camera
How to sound your best on radio
How to pitch your message to the host and listener
How to pitch without sounding like you are
How to compel the media to discuss your book
How producers and media people think and how to use that knowledge to your advantage
How to relate to a specific audience
How to leverage an interview into book sales
How to get free publicity on TV and Radio
How to get the media to hate you (by not returning their phone calls)
And, how to get invited back
Media coach Jess Todtfeld, who is a former producer for Bill OReilly of FOX-TVs The OReilly Factor, says that every interview is an opportunity. Its an opportunity to connect with an audience, to get your point of view to the masses. Most people dont realize that it must go beyond that. You must motivate the audience to take an interest in you and do something. Whether its buying your book, going to your web site, or just finding out about you, you must compel them to take that next step. Todtfeld has seen many people use to media to get what they want, but many authors and amateurs make some of the common mistakes. He should know, hes booked more that 4,000 TV segments with politicians, celebrities and actors on two networks. http://www.successinmedia.com
Radio Interviews provide a tremendous opportunity for authors or anyone with a story to tell. Radio interviews are great because they can be done anytime out of your home, office or automobile (if you arent driving). But like any successful marketing venture, radio interviews dont just happen. Here are some very useful suggestions:
Be on time. Call the station exactly at the time they tell you, and be at your phone waiting if the station is going to call you.
Disable call waiting: dial *70 and then call the number. This disables call waiting for the duration of the phone call. As soon as you hang up, it will be reactivated.
Be self-assured. Remember you know your topic inside and out. Be confident in your ability.
Smile, smile, smile, whether on radio or TV SMILE. Youll feel better, and for TV youll look better too.
Research the show and tailor your message accordingly. Just Google the hosts name and station. Is it a national audience or a small town in Ohio? You need to know.
Practice your sound bites. Communicate your main points succinctly.
Be prepared for negative comments, from the host or listeners.
Be informative and entertaining without directly pushing your book. Make the audience want more.
A kind word about the host can go a long way. Its good manners and good business.
A persons name is sweet music to them so commit to memory the name of the host and use it throughout the interview. When taking calls, use the names of callers too.
The last time I talked with Michael Dresser, a well-known media coach http://www.mymediacoach.com Michael told me that there are some realities he makes sure all of his clients know about the media. Dresser says "an interview is an acquired skill. It is a process with a strategy working toward a fixed finish line. Bring your message to the audience in a way that is real for them. Do this by using stories and anecdotes that allow your audience to see themselves in your interview message. Interact with your audience on a one to one basis. Think of a radio interview as an intimate conversation with a friend and not a conversation with thousands. If you stay with the process, the influence and effect of your message will match the intent you had going in. Its important to go into the interview with a positive attitude and energetic manner. You must be entertaining, informative and persuasive, or you will talking to an empty microphone.
I pay attention to Michael Dresser because he has been a nationally syndicated radio talk show host for 23 years, and has interviewed thousands of guests. He understands what it takes to be a great guest and understands what prevents someone from achieving that level of success in the interview process. Dresser helps people he coaches to keep their answers short, to stay focused, and to develop a message that will produce results. If you invest in a media coach, use someone like Dresser who was in the game and knows how its played.
Media coach and speech trainer TJ Walker http://www.speakcast.com says that because talking to the media is like no other conversation you will ever have, it requires your full concentration and all the skills you can muster. Because of that demand, Walker puts his students through a live interview that he videotapes for instructional purposes. The camera doesnt lie, stresses Walker. You will learn how to look your best on TV -- if not on the first take, then by the 20th take. There is no way to fake it in my one-on-one training course. You will be in the hot seat, the lights will be shining in your eyes, and the microphone will be stuck in your face. Although not always relaxing, the videotaping will turn students into a media pro, ready for any type of media situation.
Among the types of opportunities an author should be trained to face, says Walker, are live television and radio, ambush interviews, TV and radio talk shows, celebrity appearances, in-studio interviews, newspaper interviews, editorial board meetings, radio talk shows, Internet interviews, edited news programs, training videos, phone interviews, infomercials, press conferences, spokesperson training, and book tours.
Walkers views are based on 22 years of training CEOs, Prime Ministers and Nobel Peace Prize winners in addition to training managers and staff in client companies such as Microsoft, Bank of America, Unilever, and McDonalds. TJ is the most widely published and produced media trainer in the globe, with more than 50 books, training videos, CDs, and software programs to his credit. I consider TJ Walkers book, Presentation Training A-Z, to be a must-read.
Ive heard TJ Walker say many times, and I agree with him that the successful author will carefully analyze what radio or TV shows to book. In book marketing, a book cannot be promoted without first identifying who the readers are in advance of a single sale. Find the reasons why that reader will read that book and then craft a message to be conveyed to information sources that reader relies upon.
Dont bombard the market with propaganda but send out promotional information to selected streams that reach specific persons. That approach has always worked and always will. Salesmen know that you cant sell a refrigerator to an Eskimo because he has no need of one, but youd have a shot at selling him thermal underwear. So follow Walkers advice -- know your niche and then select the TV or Radio Show that your niche audience listens to or watches.
To successfully market a book, determine who will read it and then target that media directly. By way of example, one of my clients has published a book of poetry. Now the average person wont buy a collection of poetry. However, certain people love poetry, so we aim our book marketing efforts for this client to poetry magazines, poetry web sites and poetry societies.
Book marketing expert Scott Lorenz is President of Westwind Communications, a marketing and public relations firm that specializes in book marketing and author promotion. For more information contact him at scottlorenzezinecoaching@westwindcos.com or by phone at 734-667-2090 or visit: http://www.westwindcos.com/book
